Jesús de Francisco approaches his work with not only the eye of an accomplished director, but a art director and photographer as well. Once a key creative at Vogue and Marie Claire in Madrid, Spain, Jesús brings an artistic yet refined sensibility to all of the projects he directs at Motion Theory. His particular vision deftly examines the relationships between humanity and its by-products – emotions, culture, history, the sciences, etc. – illuminating deeper layers of meaning and connection in his projects. 

For more than eight years, Jesús has been an integral creative force in many of the studio’s best-known projects, including campaigns for HP, Budweiser, and Nike, and commercials for Lexus, Honda, Guinness, RESFEST, DIRECTV, and the City of New York. Jesús has also art directed music videos for David Gray, Beck, The Used, and Papa Roach. 

Jesús’s work has been honored by the The Art Directors Club, D&AD, The Type Directors Club, the AICP awards, and highlighted at MoMA, Siggraph, The One Show, and in Communication Arts magazine, among others. He has been a featured speaker at numerous events, such as AIGA, RESFEST Seoul, SemiPermanent, and universities like UCLA, Otis, and IED Madrid.