MTh director Mark Kudsi brings families together in this spot via BBDO NY to kick off AT&T’s new Mobile Share campaign. This :30 spot transforms individual devices into windows onto the lives of each family member as they halt their busy schedules and come together for a fun-filled family dinner. A snapshot of each family member is revealed on the screen of his or her favorite device, with each vignette cleverly transitioning into the next before all the devices and family members finally come together.

Kudsi’s vision combines an authentic emotional narrative with an innovative way to feature AT&T’s various mobile devices. The seamless transitions and uninterrupted overhead shot underscore the family’s unification and the ease of AT&T’s Mobile Share plan. Kudsi’s attention to detail on timing and choreography throughout the shoot, plus finishing touches from the post team, make the visuals flawless.