Director Mark Kudsi Brings Families Together for AT&T via BBDO
MTh director Mark Kudsi brings families together in this spot via BBDO NY to kick off AT&Tís new Mobile Share campaign. This :30 spot transforms individual devices into windows onto the lives of each family member as they halt their busy schedules and come together for a fun-filled family dinner. A snapshot of each family member is revealed on the screen of his or her favorite device, with each vignette cleverly transitioning into the next before all the devices and family members finally come together.
Kudsiís vision combines an authentic emotional narrative with an innovative way to feature AT&Tís various mobile devices. The seamless transitions and uninterrupted overhead shot underscore the familyís unification and the ease of AT&Tís Mobile Share plan. Kudsiís attention to detail on timing and choreography throughout the shoot, plus finishing touches from the post team, make the visuals flawless.