MTh director Grady Hall playfully captures the essence of the Summer season in two colorful and energetic spots for Target. Each beach-centric commercial features upbeat music and plenty of action that originates from a seemingly bottomless changing tent set on an idyllic beach. The tent's bold red and white stripes recall Target's notable bull's-eye logo, with canvas door flaps that constantly open to reveal a vibrant, never-ending assortment of all the necessary materials for perfect summer celebrations. Men, women, and children happily frolic on the beach in a playful mix of carefully choreographed summer fun, free-form activities, and bigger moments of vfx sleight-of-hand -- all emanating from the tent.  The procession becomes a full-motion fashion layout of Target's summertime items including beach apparel, chairs, umbrellas, slip-n-slides, a canoe, badminton, water guns, sparklers and more. The two spots were shot on a large stage with 60 tons of sand, 150 wardrobe changes, and countless product options, with post-production adding the serene ocean views and bright blue sky backgrounds -- as well as the campaign's numerous magical moments.  Final footage was then sped up, resulting in two spirited and brightly colored :30 spots that showcase the light-hearted joys of summer.