As the cornerstone of the IBM Think exhibit marking IBM's historical centennial, was the THINK film, which played on 20 massive 85-inch (74.4”x49.1”) dual-sided HD screens, mounted vertically in three contiguous pod formations positioned throughout a mirror-walled space. This configuration creates layers of visuals that immerse visitors into a 360-degree kaleidoscope of visuals and sound. The film underscores the thread of how technologies, many developed by IBM, have continued through the centuries to improve medical diagnoses, traffic systems, food production, exploration and more through data analysis. Scenes in the film draw inspiration from Ray and Charles Eames' "Powers of Ten" 1968 documentary and pay respect to their iconic 1964 IBM World's Fair exhibit in New York.
The film was directed by Mathew Cullen, and the assignment took the director and his team across seven countries, traveling with 27 cases and 350kilos worth of camera gear, capturing over 100 hours of footage and interviews. Cinematographer Guillermo Navarro and his team devised a unique camera rig for this film, which they dubbed the Medusa. The Medusa allowed the team to shoot with three cameras mounted vertically in order to capture footage that would play back in the correct aspect ratio for the unique display monitors. Frequent Beastie Boys collaborator and musician Money Mark was tapped to compose music for the exhibit. Motion Theory sister company, Mirada was the driving creative force behind the Think exhibition in it's entirety.